Getting ready for the Vietnam Furniture Fair at HawaExpo 2026? You’re in the right place. Our A-Z guide is your essential companion for comprehensive preparation. From booth setup and visitor engagement to networking and post-event strategies, we’ve got you covered.
Maximize your success at this important event with our expert tips and ensure your participation is a game-changer for your presence in the dynamic furniture industry.
The importance of preparing for a Furniture Fair
Participating in furniture fairs is a fundamental aspect of many companies’ marketing strategies. These events enable manufacturers to demonstrate their expertise and promote their unique branding to a diverse international audience, including potential buyers who are attracted by the latest offerings. Such participation can significantly increase brand visibility, improve customer engagement, and drive sales growth in export markets.
Therefore, meticulous preparation for a furniture fair is of utmost importance. Below are some tips from HawaExpo for exhibitors attending such events.
Pre-Event Planning
Choose the right exhibition/fair
In the context of the furniture industry in Vietnam, thorough research plays a pivotal role. Making a well-informed choice when selecting an exhibition ensures you are situated directly in front of your target audience.
If you’re in search of the premier Furniture Fair in Vietnam, look no further than HawaExpo 2026. Positioned as the “Gateway to Vietnam’s Furniture Prowess,” this event offers a remarkable platform for businesses focusing on export, design, and sustainability.
Key Info for your plan:
- Date: March 4 – 7, 2026.
- Venue: SECC (Saigon Exhibition and Convention Center) – The single strategic venue for 2026.
- Scale: 700 Exhibitors across 3,000 booths.
Set a Reasonable Budget (2026 Update)
Budgeting provides clarity on financial feasibility. While you might anticipate initial expenses like the stand’s price, there are hidden costs to consider.
Main expense categories for 2026:
- Booth Rental Fees:
- Standard Booth (9sqm): Approx. 1,903 USD (for international exhibitors).
- Raw Space (Indoor): Approx. 211 USD / sqm.
- Raw Space (Outdoor): Approx. 142 USD / sqm.
- Utility & Construction: Electricity, water, and booth design fees (varies by design model).
- Marketing & Personnel: Badges, travel, and promotional materials.
*Note: Prices are for reference only. Please contact the organizer for the official quote.
Marketing
Pre-event marketing: Promote your participation in HawaExpo through social media, email marketing, and your website. Ensure you have an ample supply of business cards, brochures, and product sheets (preferably with QR codes for digital catalogs).
Accommodation and travel arrangements
Plan and book in advance to secure the best options. HawaExpo 2026 offers Complimentary Shuttle Bus services and hotel discounts for participants. Reaching out to the organizer early can help streamline your logistics.
Evaluate success criteria
Define key performance indicators (KPIs) such as the number of leads generated, sales closed, or partnerships formed. In 2026, consider tracking “High-Quality Leads” specifically interested in ODM or Sustainable products.
Planning During HawaExpo
HR allocation/assignment
Effective HR allocation is a strategic imperative. Your staff should be well-versed in your product’s EUDR compliance status and design capabilities, as these are top concerns for 2026 buyers.
Networking
Take advantage of B2B matching sessions. Whether you’re showcasing products or exploring the latest innovations, networking at HawaExpo plays an essential role in driving growth. Connect with 80% verified manufacturers present at the show.
After HawaExpo
After the event, prompt follow-up is crucial. Prioritize personalized communication with the leads you collected to convert them into partners. Analyze feedback to refine your offerings for the next season.
Comprehensive Exhibitor Resources
We have assembled a variety of resources to make your preparations smoother. To get detailed instructions on regulations, booth construction, and service forms, please access our official guide.
Preparing for blooming yourself in such festive events like HawaExpo 2026 requires careful planning and attention to detail. By following the tips provided in this guide, exhibitors can maximize their success at the event.
For more details and free consultation, contact our hotline:
HAWAEXPO 2026 – GATEWAY TO VIETNAM’S FURNITURE PROWESS
- March 4 – 7, 2026
- SECC – Saigon Exhibition and Convention Center, 799 Nguyen Van Linh, Tan My Ward, Ho Chi Minh City, Vietnam
Hotline: +84 987 980 859 | info@hawaexpo.com
Website: www.hawaexpo.com/
Follow fanpage for the latest news: https://www.facebook.com/hawaexpo
