ASAHI FURNITURE – UNWAVERING EFFORT TO MAKE FURNITURE A TRUE SYMBOL OF SATISFACTION

Beyond the visible finest quality and sophisticated art, there’s a hidden value that stays in every item of Asahi Furniture. It’s a symbol of self-satisfaction for all consumers, an award fairly paid by their unwavering efforts, and unstoppable dedication to reaching a better standard in life.

A sense of success thanks to hard-working

Talking about this gem, Mr. Komatsu – Managing Director and Mr. Dang Rang – Depute Manager of Asahi Furniture shared a touching story: “A few years ago, in our partner showroom at District 2, there was a young customer who often visited just to look at Bridge sofa. Despite his craving, the income of a fresh-graduate doctor was far from affordable. So, he made it his goal and set his mind to achieve within 3-4 years. This scenery was too memorable to not recognize this customer when he returned 3 months ago. Entering with a bright smile, he proudly awarded himself this armchair Bridge. Moreover, he ordered the whole sofa set to equip his new home in advance. He told us how often this chair appears in his mind, as the symbol of the next chapter. So, he kept working daily, saving and repeating its routine for that moment.”

The delicate beauty of the Bridge Collection

This timeless appeal is considered as a deserved symbol of success made by non-stop effort It isn’t an achievement of marketing but, every item itself is a true artwork made by unwavering striving.

Beyond an artistic expression

Presented in Vietnam by 2005, there are 3 standards Asahi Furniture never missed: the high-end authentic natural materials, the sophisticated design, and the strict quality management. Holding the pride of Japanese quality, combined with the meticulous handicraft of Vietnamese skilled laborers and the mindful living sense of Danish design, their tailored sofa meets an incredible value both in functionality and appearance.

Excellent woodworking skill and advanced technology inside Asahi A&M factory

Regarding manufacturing process and quality control, it’s all about eyes on details while keeping in mind accuracy. With years of experience, Asahi Furniture has implemented its careful testing process including an environmental test of up to 72 hours per item, a Wood strength & characteristics test, a Repeated impact test up to 5,000 times with 60 kg weight on top; and a Durability test up to 50,000 times with 95kg weight on top of seat surface. This JIS standard ensures no abnormalities stay, manages the durability for decades-long usage, and sustainable comfort for no seating fatigue. Notably, Asahi Furniture’s design is well-visualized for its aestheticism and exceptional presence of nature. Effortlessly, the breath of freshness will be incorporated with any interior style, via the natural textures, earthy tones, vibrant material accents, and exquisite design.

Strict quality tests are what made Asahi Furniture a brand name in luxury segment

This JIS standard ensures no abnormalities stay, manages the durability for decades-long usage, and sustainable comfort for no seating fatigue. Notably, Asahi Furniture’s design is well-visualized for its aestheticism and exceptional presence of nature. Effortlessly, the breath of freshness will be incorporated with any interior style, via the natural textures, earthy tones, vibrant material accents, and exquisite design.

Save the best to show at HawaExpo 2024

These above-mentioned criteria engrain into everything they do and again, unexpectedly create another competency: unstoppable innovation in pursuit of excellence. Let’s take a look at some prime examples. For the Sofa Limited Dura, each needle line is hand-made by well-trained craftsmen with over 10 years of experience. Or their renowned 2,1kg Elegance Chair – top 4th Finalist at Danish Design Award 2021, which is specially developed three-layered laminated ash wood construction with a stunning joint connection under super high-quality craftsmanship.

Mr. Komatsu – Managing Director and Mr. Dang Rang – Depute Manager of Asahi Furniture discussed of the preparation for launching Orientale brand at HawaExpo 2024

In HawaExpo 2024, Asahi promises to continue leaving visitors in awe with their deluxe brand – Orientale first launched on 6 – 9 Mar 2024 under the corporation with Cerubo Company. According to Mr. Komatsu, for ORIENTALE, each partner will be in charge of their best ability. Following that, Cerubo specializes in wooden products, such as chairs and tables, with steam bending technology for solid wood, and is mainly responsible for the dining scene. On the other hand, A&M has excellent woodworking skills as well as upholstery skills, and is responsible for the living room scene centering on sofas. And amazing designer Tomoyuki Matsuoka is responsible for the total direction of the brand as well as furniture design for ORIENTALE. This surprising collaboration and their promising masterpiece of furniture work will worths waiting.

The location of Orientale at HawaExpo 2024

• • Located: A41, A42, A43 Rubber Street, Hall 2, SECC HCMC (Connect Hall)
  • Timing: 6 – 9 Mar 2024
  • 3D booth available now at: https://www.hopefairs.com/company/asahi-furnitureNeed more clarification about the excellence behind a symbol of satisfaction?It’s our invitation to come visit their booth in person at HawaExpo 2024 6-9 Mar.
  • 5 minutes sit down and you will know why.

Uyen Bui