Vietnam Outdoor Furniture Export Fair 2024: Lively Campaigns

The Vietnam Outdoor Furniture Export Fair HawaExpo 2024 is generating excitement with its robust offline and online communication activities, including airport ads, reports on TV and billboards in Ho Chi Minh City. “Gagu,” a well-known Korean furniture magazine, is also showcasing the event. Discover how to register and why it’s a must-attend attraction in 2024. Don’t miss out!

The Vietnam Outdoor Furniture Export Fair HawaExpo 2024 was featured in Korea’s Gagu Furniture magazine

The Vietnam Outdoor Furniture Export Fair HawaExpo 2024 on Gagu Magazine
The Vietnam Outdoor Furniture Export Fair HawaExpo 2024 on Gagu Magazine

In addition to offline marketing activities through billboards, HawaExpo 2024 is also intensifying its online and print media advertising efforts. Notably, it has made an appearance in Gagu magazine, a renowned interior design publication in South Korea.

The Vietnam Outdoor Furniture Export Fair, HawaExpo 2024 has made a significant impact not only in Vietnam but also in the renowned Korean interior magazine Gagu. This underscores the global appeal of Vietnam’s furniture industry and the crucial role played by HawaExpo in connecting Vietnamese expertise with international markets.

HawaExpo 2024 has gained prominent exposure in the well-respected Korean interior design magazine, Gagu. As part of its ongoing efforts to connect with international buyers, HawaExpo 2024 strategically reached out to the Korean market through this influential publication.

Featuring in Gagu magazine offers several notable advantages: it amplifies the global allure of the Vietnamese furniture industry and underscores the pivotal role that HawaExpo plays in linking Vietnam’s expertise with the international market. This strategic move enhances the event’s visibility and reputation among Korean design enthusiasts and professionals.

HTV reports on the Vietnam Outdoor furniture export fair HawaExpo Pre-show event

The HawaExpo event’s communication efforts were further demonstrated through television reports, as HTV covered the HawaExpo Pre Show event.

On November 17, 2023, the HawaExpo Pre Show took place with the participation of over 200 guests, including government departments, associations, and domestic and international partners.

The event provided an excellent opportunity for networking, information sharing, and highlighting the current state of the wood export industry. It also showcased the valuable preparations made by the organizers and participating businesses for HawaExpo 2024.

Let’s delve into the coverage of the HawaExpo Preshow event on HTV:

HawaExpo 2024 fills the street with outdoor media!

Having Filled the Streets with Outdoor Media – HawaExpo Welcomed Businesses.

The distinct visual identity of HawaExpo had a significant presence across various out-of-home media formats, dominating the major roads surrounding Tan Son Nhat Airport and extending all the way to the SECC exhibition center.

  • A prominent large banner extended a warm welcome to international buyers, beginning right from the Customs gate of Tan Son Nhat Airport and spanning along key routes including Tran Quoc Hoan, Hoang Van Thu, Nguyen Van Troi, Khanh Hoi, Nguyen Huu Tho, Nguyen Thi Thap, Nguyen Tat Thanh, and Nguyen Luong Bang.
  • A series of strategically placed billboards greeted factories and businesses along Binh Duong Avenue, guiding them towards Ho Chi Minh City.
  • LED billboard serves as a welcoming sign for businesses from neighboring areas such as Binh Duong and Dong Nai, guiding them to the Ho Chi Minh City Convention and Exhibition Center – SECC.

This expansive outdoor media campaign not only reflected our substantial investment but also conveyed our warm greetings and profound appreciation to all delegations participating in the Vietnam Outdoor Furniture Export Fair.

Discover more:

The Vietnam Outdoor Furniture Export Fair – HawaExpo 2024 was fully prepared, and our exhibitors were equally ready. We eagerly anticipated an electrifying and highly successful fair season!

Register for visit

HawaExpo 2024 – The Largest Furniture Fair in Vietnam


  • March 6 – 9, 2024; SECC – Saigon Exhibition and Convention Center, 799 Nguyen Van Linh, Tan Phu, District 7, Ho Chi Minh City, Vietnam
  • March 7 – 9, 2024; White Palace – Pham Van Dong, 588 Pham Van Dong, Hiep Binh Chanh, Thu Duc District, Ho Chi Minh City, Vietnam

Hotline: +84 987 980 859 | [email protected]
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