The Vietnam Furniture Expo Guide: Everything You Need to Know

HawaExpo 2024 is Vietnam’s largest export furniture fair, organized by VIFOREST FAIR, a consortium of five associations including Viforest, HAWA, BIFA, DOWA, and FPA Binh Dinh. The expo is directly run by HAWA, which is part of the VIFOREST FAIR company, illustrating its key role in the execution of this substantial event.

HawaExpo 2024 will bring together over 700 enterprises in the field of wood and furniture production and export, as well as handicrafts from Vietnam, promising to welcome 30,000 visitors from 200 countries along with an impressive global marketing campaign.

At HawaExpo 2024, attendees can expect a wide array of Made-in-Vietnam products, meticulously organized into the following categories: Furniture & Furnishing, Interior Design & Contract Furniture, Gift & Handicraft, Material & Hardware, and Home Accessories.

This broad selection offers solutions for a variety of industry needs – from residential to commercial and everything in between. For those buyers gearing up to engage in this premier event, this article serves as a comprehensive Vietnam furniture expo guide, ensuring a beneficial experience.

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Section 1: Preparation

Detailed and comprehensive information regarding preparations for attending the exhibition will be presented below.

Schedule and Venue Information

HawaExpo 2024, the largest nationally endorsed export furniture fair in Vietnam, is strategically situated in a single dynamic area: Ho Chi Minh City.

The diversity of the Wood & Furniture industry is exemplified through two uniquely designed hubs.

Connect Hall

Connect Hall is considered a focal point showcasing the comprehensive capabilities of Vietnam’s wood export supply chain.

  • Date: 6th – 9th March 2024
  • Location: SECC Conference and Exhibition Center, Ho Chi Minh City – 799 Nguyen Van Linh, Tan Phu Ward, Dist. 7, Ho Chi Minh City, Vietnam

Create Hall

Create Hall focuses on presenting creative and unique wood products from Vietnamese enterprises. It’s an ideal venue for Vietnamese wood businesses to introduce their innovative products to both domestic and international partners

  • Date: 7th – 9th March 2024
  • Location: White Palace Event and Exhibition Center – 588 Pham Van Dong Street, Thu Duc City, Ho Chi Minh City
HawaExpo 2024 - The Largest & National Endorsed Export Furniture Fair In Vietnam
HawaExpo 2024 – The Largest & National Endorsed Export Furniture Fair In Vietnam

Guidelines for buyers on how to register for the event

Buyers interested in attending the HawaExpo 2024 can register for free using the following steps:

Step 1: Visit the HawaExpo 2024 website and click on the “Visit” button.

Step 2: Complete the registration form as shown.

Step 3: Once completed, click the “Submit” button.

Registration form
Registration form

Upon successful registration, buyers will receive a confirmation email from the organizers. Buyers are required to print this confirmation and bring it to the expo to receive their visitor pass.

Additionally, buyers can also register for the expo through agents representing HawaExpo 2024.

Participation fee

Admission to the fair is free of charge. Although walk-ins are welcome, online pre-registration is highly encouraged. Online registrants have the advantage of receiving important updates and early suggestions relevant to the market. This free registration offer applies until March 5th. Plan your visit in advance and make the most out of your HawaExpo 2024 experience.

Section 2: Attendance

Below are some useful tips and advice to help you attend the exhibition effectively.

Guidelines for getting to the exhibition

To attend HawaExpo 2024, please arrive at Tan Son Nhat Airport (SGN, Vietnam). From there, travel to SECC via taxi (Mai Linh or Vinasun are recommended) or Grab car. Complimentary shuttle bus services at the SECC will transport you to additional venues like White Palace (The shuttle schedule will be updated as soon as possible. Alternatively, please contact us for more information)


  • You should pre-book a taxi or Grab car to avoid extended wait times.
  • It’s advisable to have cash on hand or a credit card ready for payment when traveling by taxi.
Guidelines for getting to the exhibition
Guidelines for getting to the exhibition

How to locate the booths

You can preview the floor plan and the list of exhibitors to prepare for your visit here

Discover more:

Tips for Communicating with Exhibitors to Maximize Business Opportunities

HawaExpo 2024, a central event in the Vietnam furniture expo guide, showcases exhibitors from all over the globe. If you’re planning to attend and seek to optimize business opportunities, consider the following strategies:

1. Pre-Expo Research

Leverage the Vietnam furniture expo guide to delve into the profiles of participating exhibitors. Review the HawaExpo website, exhibitor-specific sites, and their social media to understand their product range, services, and what they’re looking for.

2. Business Cards & Brochures

A staple in any Vietnam furniture expo guide is the emphasis on the importance of business cards and promotional materials. Ensure you have ample, high-quality business cards and brochures detailing your company’s offerings, as they serve as a vital touchpoint for post-expo communication.

3. Engage with Assurance

While visiting booths, exude confidence in your approach. Use the knowledge you’ve gained from the Vietnam furniture expo guide to initiate conversations, express genuine interest, and delve deep with pertinent questions.

4. Active Listening & Retention

One of the essential skills emphasized in the Vietnam furniture expo guide is active listening. Capture crucial points from your conversations to tailor future engagements effectively.

Tips for Communicating with Exhibitors to Maximize Business Opportunities
Tips for Communicating with Exhibitors to Maximize Business Opportunities

5. Prepared Queries

Before immersing yourself in the expo, list down specific questions grounded in your research. Your preparation will help in eliciting valuable information from exhibitors.

6. Professional Closure

As you wrap up discussions, extend your gratitude for their time and attention. Don’t forget to exchange contacts, keeping the door open for future collaborations.

7. Following Up with Exhibitors After the Expo

After the expo, it’s essential to follow up with the exhibitors you’re interested in. Consider sending an email or making a phone call to thank them for their time. This is also an opportune moment to discuss potential collaboration opportunities.

By following this refined Vietnam furniture expo guide, you’re poised to make the most of your time at HawaExpo 2024, fostering valuable connections and potential business partnerships.

In conclusion, following this ` and its recommendations ensures that buyers can optimize their experience at HawaExpo 2024. This allows them to establish meaningful connections and tap into promising business partnership opportunities. To be a part of this premier event, buyers should pre-register online via this link (

HawaExpo 2024 – The Largest Furniture Fair in Vietnam


  • March 6 – 9, 2024; SECC – Saigon Exhibition and Convention Center, 799 Nguyen Van Linh, Tan Phu, District 7, Ho Chi Minh City, Vietnam
  • March 7 – 9, 2024; White Palace – Pham Van Dong, 588 Pham Van Dong, Hiep Binh Chanh, Thu Duc District, Ho Chi Minh City, Vietnam

Hotline: +84 987 980 859 | [email protected]
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