The Vietnam furniture market in 2026 has reached a turning point. Moving well beyond its reputation as just a low-cost manufacturing hub, Vietnam is rapidly evolving into a global powerhouse of production capacity and technological innovation.
Backed by resilient export figures from late 2025 and a decisive shift toward ODM (Original Design Manufacturing), the market is set for sustainable growth. Below is our comprehensive market report and reasons why HawaExpo 2026 – the Gateway to Vietnam’s Furniture Prowess – remains the essential platform for global buyers.
1. Vietnam Furniture Export Overview (2025-2026 Report)
Despite global economic fluctuations, the Vietnam furniture market showed remarkable resilience and specific pockets of growth leading into 2026. Based on the latest data from the Customs Department:
- Total Export Growth: In the first 11 months of 2025, total wood and wood product exports reached $15.5 billion, a 5.4% increase compared to the same period in 2024. Wood products specifically accounted for $10.6 billion (up 4.5%).
- The “Japan Phenomenon”: Japan has emerged as a standout market. Exports to Japan in November 2025 surged to $195.7 million (up 35.7%), contributing to an 11-month total of $1.96 billion (up 24.9% year-on-year).
- Bedroom Furniture Stability: A key category for Vietnam, bedroom furniture exports reached $1.9 billion in the first 11 months of 2025, maintaining stable growth of 1.1%.
- Strong Import of Materials: Vietnam is actively stocking up for production. Imports of wood materials (especially Ash wood and US timber) saw significant increases in late 2025 (Ash wood imports rose 83.1% in volume in Nov 2025 vs Nov 2024), signaling robust preparation for 2026 orders.
2. Manufacturing Capacity: The Rise of CNC & Robotics
The defining characteristic of the Vietnam furniture market in 2026 is the massive upgrade in Manufacturing Capacity. Leading manufacturers are investing heavily in automation to ensure precision, consistency, and scalability for international buyers, moving beyond traditional manual craftsmanship.
Modern Production Lines
Top-tier association members have integrated advanced technologies to meet strict global standards, such as EUDR and ESG compliance:
- CNC Precision: Widespread adoption of 5-axis CNC machines for complex joinery and high-speed production.
- Robotic Arms: Automated painting and finishing lines that ensure uniform quality and reduce lead times.
- Digital Tracking: Smart factory management systems that allow for real-time tracking of production progress and material traceability.
3. Vietnam Furniture Market Size & Forecast
According to market analysis, the industry continues to attract global attention due to its “China Plus One” strategic advantage and favorable trade agreements. The market is projected to continue its upward trajectory, fueled by:
- 5,600+ Enterprises: A robust ecosystem of nearly 6,000 enterprises, with over 4,000 being domestic manufacturers capable of handling large-volume orders.
- Key Markets: While the US remains the largest partner, strong growth is observed in Japan, Korea, and the emerging UAE market.
4. Sourcing at HawaExpo 2026: Gateway to Vietnam’s Prowess
To witness this expanded capacity firsthand, international buyers are convening at HawaExpo 2026. Unlike previous years, the 2026 edition is streamlined into a Single Venue strategy to maximize sourcing efficiency.
Key Event Data for Buyers:
- Event Name: HawaExpo 2026 – Gateway to Vietnam’s Furniture Prowess.
- Date: March 4 – 7, 2026.
- Venue: SECC (799 Nguyen Van Linh, District 7, HCMC) – The only official venue.
- Scale: 700 Exhibitors (80% Manufacturing Profiles) across 40,000 sqm.
HawaExpo 2026 is not just a trade fair; it is a showcase of the “Resilient, Compliant, and Innovation” power of the Vietnam furniture market.
HAWAEXPO 2026 – GATEWAY TO VIETNAM’S FURNITURE PROWESS
- March 4 – 7, 2026
- SECC – Saigon Exhibition and Convention Center, 799 Nguyen Van Linh, Tan My Ward, Ho Chi Minh City, Vietnam.
Hotline: +84 987 980 859 | info@hawaexpo.com
Website: www.hawaexpo.com/
Follow fanpage for the latest news: https://www.facebook.com/hawaexpo
![[WORKSHOP] Exhibition Display Design & Installation](https://www.hawaexpo.com/wp-content/uploads/2022/11/E31A872C-1334-471A-91EF-34B58A24E4F7-400x400.jpeg "[Workshop] Exhibition Design And Installation 19")
