HawaExpo 2026 will return from March 4th to 7th, 2026, at SECC – Ho Chi Minh City, ready to confirm Vietnam’s strong position as a major wood and furniture manufacturing and exporting center globally. With the theme “Gateway to Vietnam’s Furniture Prowess,” HawaExpo 2026 is more than just a trade fair, it is a door opening to a new vision, new aspirations and a new identity for Vietnam’s wood industry on the global stage.

In a context where Vietnam’s wood industry is flexibly adapting to global economic shifts, HawaExpo continues to show its innovative spirit and its key role as the connector between Vietnam and the rest of the world.

Every year, the fair keeps improving to clearly show its vision of integrating, innovating, and reaching globally, ready to lead the wood industry into a new phase full of both challenges and opportunities.

As we embarked on the journey to build a new visual identity system for HawaExpo, the fundamental question was posed:

“How can we tell the story of Vietnam’s wood industry to the world using Vietnam’s own unique character?

The answer was right in the familiar cultural details all around us.

Doorway to Furniture – When Vietnam Steps Out to the World

The new identity of HawaExpo 2026 is inspired by the metaphor of the “doorway” – a symbol of movement, connection and the opening of future opportunities.

The spaces in the ornate iron gates (which are common in Vietnamese architecture) have been stylized into sophisticated geometric shapes. This keeps the local feel while adding a modern touch. This creates a “symbolic gateway” that leads viewers into a space of innovation, where the Vietnamese wood industry is ready to step out and prove its capability on the international market.

The Arrow – A Symbol of Momentum, Direction and Vision

Continuing the spirit of previous years, the arrow symbol is inherited – now sharper, more clearly directional, creating a sense of powerful movement. The arrow symbolizes:

- Sharpness: Reflecting precision in manufacturing.
- Clarity: Representing the strategic vision of the entire industry.

Aspiration: Signifying the constant effort to move forward and the strong ambition of both individual businesses and the Vietnamese wood & furniture industry as a whole.

Vietnamese Identity through Breeze Blocks & Indochine Patterns

To enrich cultural depth and emphasise Vietnamese identity, the new visual cleverly incorporates Breeze Blocks and Indochine Patterns – architectural details that blend classic and modern beauty, reminding us of the exquisite craftsmanship and long-standing tradition of Vietnamese carpentry.

This combination delivers:

A design language rich in Vietnamese character, helping HAWAExpo stand out globally.
An image that connects tradition and modernity, reflecting the exact journey the Vietnamese wood industry is pursuing: preserving the essence of its heritage while pioneering innovation to conquer the global market.

All these elements contribute to an identity that is both novel and familiar – a testament to the stature of an international exhibition proudly bearing a Vietnamese signature.

HawaExpo 2026 – Gateway to Vietnam’s Furniture Prowess

All components of the new visual – from the door opening to the world, the arrow pointing forward, to the local patterns – converge to affirm the core message: HawaExpo – Gateway to Vietnam’s Furniture Prowess

It is the place where:

Vietnamese manufacturers showcase their capability in design, production and adherence to international standards.
Global buyers access Vietnam’s widest, most transparent and most diverse supply chain.
Cooperation opportunities are unlocked, creating new value for the industry, businesses, and the national standing.

HawaExpo 2026 is not just an event, it is the venue that brings Vietnamese products closer to the world, affirming the Vietnamese brand on the largest stages.

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See you at HawaExpo 2026

4-7 March, 2026 | SECC, Ho Chi Minh City, Vietnam