As global furniture supply chains continue to shift toward Asia-based manufacturing hubs, Vietnam has emerged as a key sourcing destination for international buyers seeking a balance between production scale, compliance, and sustainability. Within this context, manufacturers with long-term experience, strong governance systems, and readiness for evolving regulations play an increasingly important role. Nghia Son Furniture is one such company. With over 20 years of experience in wood processing and furniture manufacturing, Nghia Son Furniture reflects the transformation of Vietnam’s furniture industry from contract manufacturing toward strategic, value-driven production partnerships for global retail markets.
Founded around 2006 and headquartered in Dong Nai province, Nghia Son Furniture has developed from a domestic manufacturer into an established exporter serving the European, North American, and Asian markets, with Europe currently accounting for the majority of its business.
Nghia Son Furniture – Responding to Market Demand for Outdoor and Retail-Ready Furniture
Outdoor furniture remains one of the fastest-growing segments in global furniture consumption, particularly across Europe, where lifestyle trends, seasonal living, and private-label retail programs drive demand. Nghia Son’s product portfolio is aligned with this demand, focusing on outdoor dining sets, sofa collections, sun loungers, garden furniture, and accessories, alongside selected indoor wooden furniture.
In terms of materials, the company works primarily with 100% FSC-certified Acacia, Eucalyptus, and Teak, while also incorporating mixed-material solutions such as aluminum, iron, rattan, and poly-rattan—reflecting current design and durability requirements in international retail collections.
Manufacturing Scale and Operational Stability
From an industry perspective, one of the key concerns for international buyers is the ability to scale production without compromising quality or delivery performance. Nghia Son Furniture operates two manufacturing facilities in Dong Nai, covering approximately 32,000 m², with a workforce of more than 600 skilled workers.
The company’s average output of around 100 forty-foot containers per month, combined with typical lead times ranging from 45 to 90 days, positions it well to support high-volume, program-based orders commonly required by large retail chains. This operational stability has contributed to long-term cooperation with major international buyers, particularly in Europe.
Compliance, Traceability, and Industry Standards
As global retailers place increasing emphasis on social compliance, environmental management, and supply chain transparency, certified management systems have become a baseline requirement rather than a competitive advantage.
Nghia Son is regularly audited and holds certifications including BSCI, FSC Chain of Custody, ISO 9001, ISO 14001, and CTPAT, aligning its operations with widely recognised international standards. These systems support consistent quality control while meeting the compliance expectations of large-scale retail programs.
Sustainability and EUDR Readiness in the European Context
Sustainability and regulatory readiness are now critical considerations for buyers sourcing from the EU market. In preparation for the European Union Deforestation Regulation (EUDR), Nghia Son has taken a proactive approach, participating as a pilot factory with key European customers to test EUDR-related processes.
Through improved documentation, traceability systems, and internal procedures, the company has strengthened its ability to support buyers navigating new regulatory requirements. Environmental initiatives, including reductions in energy consumption and water usage, are implemented as part of its broader environmental management framework, in line with ISO 14001 and amfori BEPI standards.
Industry Positioning and Market Orientation
Nghia Son is positioned primarily as an OEM/ODM partner for global retail chains, serving clients such as IKEA, Costco, Aldi, Lidl, Kingfisher, Bauhaus, and OBI. While Europe remains its core market, the company also maintains business across the USA and Asia, reflecting the diversified sourcing strategies of international buyers.
In parallel with its manufacturing role, Nghia Son has begun exploring direct-to-consumer and e-commerce channels, signaling a gradual shift toward broader market engagement while maintaining its core strength in large-scale production.
Why Nghia Son at HawaExpo
As one of Vietnam’s key furniture trade exhibitions, HawaExpo serves as a platform for buyers to assess not only product design, but also manufacturing capability, compliance readiness, and long-term partnership potential.
At its booth, Nghia Son will present market-ready outdoor furniture collections developed for international retail programs, with a focus on functional design, durable construction, and responsibly sourced materials. Visitors and buyers will have the opportunity to engage directly with the company’s team to discuss customization, production planning, sustainability requirements, and cooperation models.
For buyers seeking a reliable Vietnamese manufacturing partner aligned with current global sourcing trends, Nghia Son offers a representative case of how local manufacturers are adapting to the evolving expectations of the international furniture market.
