Within Vietnam’s furniture export landscape, upholstered furniture and sofas represent a more specialized segment—requiring not only woodworking skills, but also advanced know-how in upholstery, ergonomics, mechanisms, material safety, and increasingly, technology integration. Against this backdrop, Minh Tin – USofa stands out as one of the few Vietnamese manufacturers to develop a comprehensive, export-ready capability in sofa manufacturing.
Founded in 2013 as a small retail operation in Ho Chi Minh City, USofa’s growth reflects the broader transformation of Vietnam’s furniture industry: from small-scale workshops to globally connected manufacturers capable of serving demanding international markets. Over the past 12 years, the company has continuously expanded its manufacturing footprint—from an initial 100 m² store to today’s 30,000 m² production platform—while building distribution links across Europe, including Denmark, Sweden, and Germany.
Responding to Global Demand for Comfort, Experience, and Technology
Globally, the sofa category has shifted from purely aesthetic furniture toward products that emphasize comfort, functionality, and user experience. Demand for motion furniture, modular systems, and smart features has grown steadily, particularly in developed markets such as Europe, Japan, and the United States.
USofa’s product portfolio is closely aligned with these trends.
The company specializes in high-quality upholstered furniture, with a strong focus on Motion Furniture (smart recliners), Cinema Seating, and the USofa Premium line for luxury residential and hospitality interiors. Unlike traditional manufacturers, USofa actively integrates technology into its designs, developing smart sofa solutions that address the needs of modern lifestyles and the emerging “experience economy.”
Manufacturing Capability and Operational Flexibility
USofa currently operates two factories in Ho Chi Minh City, employing over 350 skilled personnel, with a combined output of approximately 200 forty-foot containers per month. This scale enables the company to support both large-volume export programs and highly customized project-based orders.
A key feature of USofa’s production model is its flexibility. The manufacturing system is designed to accommodate a wide range of requirements—from standardized retail collections for overseas markets to bespoke designs for architects, developers, and cinema operators. This versatility is particularly relevant as buyers increasingly look for suppliers who can balance efficiency with customization.
Closed-Loop Manufacturing and Quality Control
From an industry perspective, upholstered furniture production places high demands on quality consistency and lead-time control. USofa addresses these challenges through a closed-loop manufacturing model, managing the entire process in-house—from research and design, frame production, foam cutting, sewing, to final upholstery.
This end-to-end control not only ensures consistent product quality, but also enables rapid prototyping and faster development cycles for new collections. The model has also proven its resilience: during global disruptions such as the Covid-19 period, USofa maintained operational stability while continuing to expand its manufacturing capacity.
Access to Strict and High-Standard Markets
USofa’s export footprint includes some of the world’s most demanding markets, such as Japan, Italy, Europe, and the USA—regions known for strict requirements in design, durability, ergonomics, and material safety. Serving these markets has required the company to adopt internationally recognized management systems and continuously refine its compliance framework.
The company holds certifications including BSCI, SMETA, CTPAT, as well as ISO standards and FSC, aligning its operations with the expectations of global retail chains and project clients. This compliance readiness also supports material transparency and traceability, which are increasingly important in the context of European regulations such as the EUDR.
Industry Positioning and Market Orientation
In recent years, USofa has moved beyond the traditional role of a “hidden” OEM supplier. The company has actively presented its capabilities at major global furniture fairs including High Point Market, Las Vegas Market, and Milan Design, positioning itself as a Vietnamese manufacturer with its own voice in design, technology, and manufacturing solutions.
Domestically, USofa focuses on the high-end B2B project segment, supplying cinemas, luxury apartments, villas, and premium developments through its USofa Premium line. By offering export-standard quality for local interiors, the company supports architects and developers seeking internationally aligned solutions within Vietnam.
Why USofa at HawaExpo
As Vietnam’s leading export-oriented furniture exhibition, HawaExpo provides a platform for international buyers to assess not only wood furniture manufacturers, but also specialized producers across the broader furniture value chain—including upholstered and technology-integrated products.
At HawaExpo, USofa will introduce its latest sofa collections, highlighting modern design language, modular concepts, motion functionality, and shipping efficiency. Visitors and buyers will be able to explore the company’s customization capabilities and gain insight into how USofa balances technology, comfort, and manufacturing scalability.
For buyers seeking a Vietnam-based sofa manufacturer with proven experience in strict international markets and a forward-looking, tech-driven approach, USofa represents a notable example of how the country’s furniture industry is diversifying beyond traditional wood products.
