With its roots originating in Sydney, Living Ikon Home has strategically relocated and established itself in Vietnam to operate at the very heart of one of the world’s most dynamic furniture manufacturing hubs. Over nearly a decade of growth, the company has evolved into a premier furniture agency, playing a vital role in connecting international clients with high-quality Vietnamese manufacturers.
Guided by a management team with over 30 years of deep industry experience and local networks, Living Ikon Home positions itself not merely as a furniture supplier, but as a trusted sourcing and production partner for global markets.
“What we do here is connect clientele all over the world with Vietnamese manufacturers — that’s what truly defines us as a furniture agency.” – Mr. VICTOR PENIAZEV – Founder/Director of Living Ikon Home
From Design Vision to a Versatile Product Portfolio
Living Ikon Home specializes in indoor timber furniture, offering a diverse portfolio that spans both solid wood and veneer constructions. One of the company’s standout initiatives is the Australian Timber Project, which introduces premium materials such as Australian Blackwood and Victorian Ash to the Vietnamese manufacturing ecosystem.
The collection also features distinctive designs, including rattan-top furniture and the brand’s signature Leo Collection, known for its refined balance of classic proportions and contemporary sensibility.
Designed to meet the needs of varied markets, Living Ikon Home delivers furniture solutions across all price segments — from cost-effective products suitable for mass distribution to high-end retail collections valued at several thousand dollars per piece.
“We specialise in indoor timber furniture, both solid and veneer. Our Australian Timber Project is bringing something truly different to the market.”
Manufacturing Strength Anchored in Vietnam
Living Ikon Home maintains 100% of its manufacturing operations in Vietnam, reaffirming its long-term commitment to local production rather than shifting operations to other regions. This approach is supported by a strong in-house team of more than 30 professionals and a carefully curated network of over 100 partner factories.
By collaborating with specialised factories for specific materials — including rattan and complex timber components — the company ensures that every product is handled by the right expert, optimising both quality and efficiency.
What defines their products is the unmistakable “Vietnamese spirit”: handcrafted detail combined with advanced technical processes that minimise risks such as warping, twisting, or surface defects.
“We believe in Vietnam manufacturing — the craftsmanship, the know-how, and the people behind it.”
Sustainability, Traceability & EUDR Readiness
Living Ikon Home is fully aligned with international sustainability and legality standards, ensuring peace of mind for global buyers:
- EUDR-ready operations, with most partner factories holding FSC certification, renewed annually.
- Strict compliance with the Illegal Logging Prohibition Act (2012).
- Transparent and traceable sourcing processes to meet evolving regulatory requirements.
“Most of our factories are FSC certified — it’s all legitimate, compliant, and ready for what’s coming.”
Why Living Ikon Home Chooses HawaExpo
HawaExpo plays a central role in Living Ikon Home’s annual global expansion strategy. The company values the exhibition’s professional organization, long-term planning structure, and strong international buyer presence, allowing them to prepare collections and samples six months in advance.
Held every March, the show has become a key platform for building new partnerships and strengthening global market reach.
What to Expect at the Living Ikon Home Booth
At HawaExpo, visitors can experience:
- The debut of the Leo Collection, featuring an elegant mix of solid Australian Blackwood and veneer
- Fresh material concepts designed to surprise and stand out in a competitive market
- Exceptional grain detailing, highlighting natural textures, refined finishes, and timeless design language
