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date_range 04th Mar 2026 timer 01:30 PM - 5:00 PM place Event Area - Hall A1

Seminar “Vietnam’s Furniture Industry – Export Strategies To Win In The New Landscape”

As global supply chains shift and consumer behavior evolves, Vietnamese furniture enterprises are facing both unprecedented challenges and remarkable opportunities. This seminar is designed to provide practical insights, strategic guidance, and actionable solutions to help businesses strengthen their competitive edge and expand successfully into international markets.

Why You Should Attend

Participants will gain valuable knowledge on:

  • Market Landscape Analysis 2026: Competitive advantages of Vietnamese furniture in the new global context

  • Identifying high-potential product niches in international retail markets

  • 7 essential steps to start and scale export operations with Amazon

  • Strategies to win in the global furniture market through both FBA and FBM models

  • Official launch of the CEO Club for industry leaders

  • Real success stories: From Zero to Hero – The journey of achieving the first USD 1 million on Amazon

  • Exclusive Amazon support packages for CEO Club members

This seminar offers not only strategic insights but also direct engagement with experts and successful sellers who have navigated global e-commerce markets.

Program Agenda

13:00 – 13:30
Guest Registration & Networking Tea/Coffee

13:30 – 13:40
Opening Remarks
Mr. Phùng Quốc Mẫn
Chairman, HAWA

13:40 – 13:45
Welcome Speech
Mr. Trần Xuân Thủy
Southern Regional Manager
Amazon Global Selling Vietnam

13:45 – 14:15
Opportunities for Vietnamese Enterprises in the New Context
Potential Product Niches: FBA & FBM Strategies
Ms. Nguyễn Thanh Yến My
Senior Account Manager
Amazon Global Selling Vietnam

14:15 – 14:45
7 Steps to Start Selling on Amazon (Product & Finance Strategy)
How Vietnamese Furniture Can Win in Global Markets
Ms. Trang Đài
Senior Account Manager
Amazon Global Selling Vietnam

14:45 – 15:15
Official Launch of the CEO Club
Amazon Support Packages for CEO Club Members
Ms. Nguyễn Thanh Yến My
Senior Account Manager
Amazon Global Selling Vietnam

15:15 – 15:45
Seller Success Story: From Zero to Hero with Furniture
The Journey to the First USD 1 Million on Amazon
Speaker: To Be Confirmed

15:45 – 16:30
Open Q&A Session
Discussion of Frequently Asked Questions on Starting and Growing on Amazon
Session Moderator:
Mr. Trần Lam Sơn
Executive Committee Member, HAWA

This seminar is held within the framework of HawaExpo 2026, offering attendees the additional opportunity to connect with leading manufacturers, buyers, and global partners.

Seats are limited.
👉 Register now to secure your participation and take the next step toward global expansion.