ORIENTALE

ORIENTALE is a new brand for the global market created through a   collaboration between two Japanese companies based in Vietnam (CERUBO Co.,Ltd., A&M Industry Vietnam Co.,Ltd.) and a design studio based in Japan (TOMOYUKI MATSUOKA DESIGN). CERUBO and A&M are both furniture manufacturers that have been producing mainly on an OEM basis for the Japanese market for many years, and have developed the high quality and technical capabilities required by this market. CERUBO specializes in wooden products, such as chairs and tables, with steam bending technology for solid wood, and is mainly responsible for the dining scene for ORIENTALE. On the other hand, A&M has excellent woodworking skills as well as upholstery skills, and is responsible for the living room scene centering on sofas for ORIENTALE. Tomoyuki Matsuoka is responsible for the total direction of the brand as well as furniture design for ORIENTALE.

The world is now facing a major turning point, especially after the pandemic. The natural environment is shaken, population and economic disparities have emerged, and we feel a strong disconnect from the real world due to the significant spread of social networking and remote work. We believe that what is truly needed today is a “reliable reality,” and we hope to provide people around the world with comfortable and beautiful lifestyles through long-loved products made from steady and sincere manufacturing.